Notes on design, build & growth.

Strategy · 9 min

Freelancer vs Web Design Agency: Which Is Right for Your Business?

Freelancers are cheaper. Agencies are more reliable. Here's the honest breakdown of what each actually delivers — and which fits your situation.

Strategy · 8 min

Do I Need a Website If I Already Have a Facebook Page?

Short answer: yes. Long answer: here's exactly why a Facebook page isn't enough — and what you're losing every month without a real website.

Strategy · 10 min

How to Tell If Your Website Needs a Rebuild (10 Warning Signs)

There's a difference between a tired website and a broken one. Here are the 10 specific warning signs that mean it's time to rebuild, not just refresh.

Strategy · 10 min

What Is a CMS, And Do You Actually Need One? (Honest Answer)

Every web agency talks about "needing a CMS" but most small businesses don't know what one is or whether it's worth paying for. Here's the honest answer.

Process · 9 min

The 30-Point Website Launch Checklist (Don't Go Live Without It)

Launching a website is the most error-prone step of any web project. This 30-point checklist catches the things that always slip through.

Technical · 11 min

Website Hosting Explained for Small Business Owners (Plain English)

Hosting is one of the most confusing line items in any web project. Here's a no-jargon explanation of what it is, what it costs, and what to actually pick.

Process · 10 min

How to Prepare for a Website Redesign (So You Don't Waste $5k)

The biggest reason website redesigns go over budget and miss deadlines isn't the agency — it's the lack of prep on the client side. Here's how to start right.

Design · 8 min

What Makes a Website Look Professional? (15 Things Pros Do Differently)

"Professional" is hard to define until you see an unprofessional one. Here are the 15 specific design choices that separate amateur sites from real ones.

Marketing · 9 min

How to Write Website Copy That Actually Converts (12 Rules)

The difference between a website that gets visitors and one that gets customers is almost always the copy. Here are the 12 rules that separate them.