Notes on design, build & growth.
Practical writing on what actually moves the needle for modern websites.
Strategy · 9 min
10 Things Every Small Business Website Must Have in 2026
The 10 non-negotiable features every small business website needs to have in 2026. Miss any of these and you're leaving money on the table.
Design · 8 min
Call-to-Action Buttons: What Works, What Doesn't, and Why It Matters
Your CTA button is the most important pixel on the page. Here's what the best ones have in common — and the 6 mistakes that kill conversion.
Strategy · 8 min
Why You Should Own Your Domain and Hosting (And What Happens If You Don't)
If your web designer owns your domain, you don't own your business. Here's what can go wrong, and how to make sure you actually control your digital property.
Design · 8 min
Contact Forms That Actually Get Filled Out: 8 Design Rules
Most business contact forms are form-shaped bounce rate. Here's exactly why people abandon them, and the 8 rules for building a form they'll actually finish.
Technical · 9 min
How Fast Should Your Website Load in 2026? (Hint: Faster Than You Think)
Google ranks fast sites higher. Visitors leave slow ones. Here's the actual target for 2026 — and how to tell if your site is hitting it.
Design · 8 min
How to Choose Colors for Your Business Website (Without Picking Ugly Ones)
Color choice is the fastest way to make a website look amateur — or professional. Here's the simple rule real designers use to build palettes that actually work.
Design · 10 min
The Anatomy of a High-Converting Homepage (What Every Section Should Do)
A homepage isn't a decorated scroll — it's a conversion funnel. Here's what every single section should do, in order, to turn visitors into leads.
Strategy · 8 min
One-Page vs Multi-Page Website: Which Does Your Business Actually Need?
One-page sites are trendy. Multi-page sites rank better. Here's how to tell which one fits your business — and when the trendy choice hurts you.
Strategy · 9 min
Why Cheap Websites Cost More in the Long Run (The Hidden Costs of $99 Builders)
A $99 DIY builder sounds like a bargain until you add up everything it doesn't include. Here's what the real total looks like over three years.
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